Tips
for Creating an Educational Website
Earning
Income
Susan
Helene Kramer
These are my best tips and what works for me:
Personal Domain Name
I created my domain in 1999
when my husband-to-be said it was time for me to have my own site. Up till then
I had a personal page as a staff member at a university, and also sent in articles
to others' ezines.
So, first of all you need your own domain and it should be as similar to your
name as possible and a dot com site. For example:
susankramer.com
Then you add pages with a forward slash, article title.html like this and not
too long:
susankramer.com/compostleaves.html
No spaces. No capitals.
I hand create all my pages at susankramer.com from scratch using html, because
I took classes in all that many years ago. At one time it was the only way to
create pages.
Now there is the WordPress blogging software program, which my husband uses to
create pages for his main site: http://www.powertoshare.com
That's more a fill in the blanks program. A big
advantage is the shell stays the same for all pages, so you only need to set up
tabs once across the top to divide topics.
You need a domain URL that includes your
own name to be easily found by readers searching for you.
And –
Each individual page URL should include the main key
word of that article.
For example, an article on how
to make rye bread should be – http://www.susankramer.com/ryebread.com
Sales
Products
For selling a product, (for
me my books and ebooks) include at least several
hundred words of educational, informative content per page that is related to
the item. I link a picture of the product at the foot of the page to the buying
page. I use PayPal to receive money.
Books and Ebooks
If you write books, one of
the tabs across the top of every page would be Books. For each book, create a description page with the name of
the book in the URL. Write up a synopsis including the table of contents and a
summary of the book. I include a picture of the cover at least 200 pixels wide
by 293 pixels high.
I run ads on all pages across
the top above the content. When I have 3,500 page views and 25 clicks on the
ads a day I make about three dollars a day income.
The more pages of information
you have, the greater your chance of increasing income. I have several thousand
pages on my site on topics with which I have experience.
Browse through my site to see
how I’ve arranged pages under the headings at the top of each page.
Contact
Use your domain name for
email.
Susan Helene Kramer
susan@susankramer.com
Summary
Your name in every URL gets browsers familiar
with you. Including in the URL the best key word or two from the article lets
people know quickly what’s on that page. Dividing your site into categories
with tabs across the top of each page lets readers browse easily. Filling your
pages with educational and informative content keeps readers coming back to
check out your offerings. The tips on
this page are what work for me.
by Susan Kramer
page updated December 12, 2013